Ilham A Ismail is a brand primarily focused on designing modest wear clothing which adhere to Islamic principles. The label is not only about producing beautiful, modest clothing, but in using fashion to make a difference in the world. The inspiration behind the collections are based on important issues happening in society in order to make a political statement and raise awareness.
In 2016 Ilham A Ismail was a winner of the ID Emerging Designer awards in New Zealand and presented in ID Dunedin Fashion Week. The label was also an Etsy Awards finalist.
In 2017, Ilham A Ismail took home first place in the ATFILMS award in Torino Fashion Week, a historical fashion show being the first modest wear show in European history. In December 2017, she won second place in Dubai Modest Fashion Week Emerging Designer Award and in 2019 took part in Melbourne fashion weeks first modest fashion show.